The REALTOR Ratings Pilot Program is well underway, and test-participant brokers are actively employing this program with their agents to determine its effectiveness in consistently and objectively collecting and marketing customer feedback after the close of the transaction. We greatly appreciate the involvement of brokers from Alain Pinel Realtors, Altera Real Estate, Bailey Properties, Intero Real Estate Services, Keller Williams Realty, Legacy Real Estate, Realty World, Sereno Group and Vanguard Realty, Inc. in participating in the development of this program.
The California Association of REALTORS produced an introductory video detailing the benefits of the REALTOR Ratings initiative, available here. Additionally, MLSListings recently released a new training video to assist agents and brokers in getting started with the REALTOR Ratings Pilot Program. The video guides agents and brokers through the setup process to generate surveys, and answer questions they may have about REALTOR Ratings in its current iteration.
Content includes:
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Broker and Agent Opt-in/out options
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Agent use of MY INFO tab within PRO to confirm Opt-in/out status
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Agent use of MY PRODUCTS tab to confirm Opt-in status
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Agent use of MY MESSAGES and MY LISTINGS to start survey process once a listing has been moved to SOLD status
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Agent requirements when filling in the Buyer / Seller information
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Setting expectations of survey process and timelines once the agent submits the Buyer / Seller information.
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Accessing the QSC website for survey status’ and reports
The video is available for on-demand viewing in the Training Videos section of MyNewPro, here. We hope you find this tool helpful as you learn more about this unique partnership program with the California Association of REALTORS® (CAR).
Additionally, CAR has engaged QSC to create weekly reports for the pilot brokers containing those completed transactions that still require the input of client contact information into the MLS to begin the survey process. This report will allow participating brokers to follow up with their agents regarding client information.
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